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Connected Viewing Selling, Streaming, & Sharing Media in the Digital Age
Connected Viewing Selling, Streaming, & Sharing Media in the Digital Age

List Price: $49.95
Sale Price: $39.96
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Jennifer Holt , Kevin Sanson
Publisher Routledge
Date Published Dec. 2013
Page Count 266

Quantity in Stock:5

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9780415813600

Description Table of Contents Author Information
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media.

The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.

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