Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.
In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.
This second edition also includes updates on the following:
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.
Foreword to the 2nd Edition by Erin Sarofsky
Foreword to the 1st Edition by Justin Cone
Introduction: Motion Design
1. Design for Motion
2. Concept Development
3. Design Essentials
4. Stylistic Creative Briefs for Portfolio Development
5. Type-Driven Design Boards
6. Illustrative Design Boards
7. Information-Graphics/Data Visualization Design Boards
8. Character-Driven Design Boards
9. Tactile Design Boards
10. Modern Design Boards
11. Matte Painting
12. Illustrative Design Boards
13. Finding Inspiration
14. Looking Forward
15. Design for Motion "Young Guns