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Digital Video Recorders DVRs Changing TV and Advertising Forever
Digital Video Recorders DVRs Changing TV and Advertising Forever

1. The Big Picture: An Overview of Digital Video Recorders
2. DVR History and Technology
3. The Business of DVRs
4. DVR Uses and Applications
5. Business Models
6. Business Examples/Case Studies
7. Choosing DVRs For Customers
8. The Future of DVRs
List Price: $41.95
Sale Price: $35.66
Your Savings: $6.29
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Jimmy Schaeffler
Publisher Focal Press
Date Published March 2009
Page Count 320

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9780240811161

Description Author Information
Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion.

"Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.

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