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Electronic Media Then, Now, and Later, 2nd Edition
Electronic Media Then, Now, and Later, 2nd Edition

List Price: $54.95
Sale Price: $46.71
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Norman Medoff, Barbara K. Kaye
Publisher Focal Press
Date Published July 2010
Page Count 306

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9780240812564

Description Table of Contents Author Information
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later? approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.

FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.

Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

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