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Guerrilla Film Marketing The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
Guerrilla Film Marketing The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers


 
List Price: $41.95
Sale Price: $33.56
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Robert G. Barnwell
Publisher Routledge
Date Published July 16, 2018
Page Count 300

Quantity in Stock:5

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9781138916456
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Description Table of Contents Author Information
 

Create an irresistible brand image and build an audience of loyal and engaged fans…

Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.

Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to:

  • Master the fundamentals of guerrilla branding, marketing and promotion;
  • Create an integrated marketing plan and calendar based on realistic budgets and expectations;
  • Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
  • Assemble behind-the-scenes pictures, videos and documentaries;
  • Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and
  • Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.

Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.


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