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Books on the Business of Media
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The Art of Selling
List Price: $15.00

This isn’t a dry, dull, boring “how-to” primer; it’s a rendition of how a sales professional can be very successful. Explained in a light and readable format, Speiser shares the sales techniques that have proven so effective for him over the years.
Managing Electronic Media Making, Marketing, and Moving Digital Content
List Price: $61.95
Sale Price: $52.66
Your Savings: $9.29

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices.
Digital Signage Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
List Price: $52.95
Sale Price: $45.01

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections.
Digital Video Recorders DVRs Changing TV and Advertising Forever
List Price: $41.95
Sale Price: $35.66
Your Savings: $6.29

Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person.
Electronic Media Then, Now, and Later, 2nd Edition
List Price: $54.95
Sale Price: $46.71

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media.
The Pocket Lawyer for Filmmakers A Legal Toolkit for Independent Producers, 2nd Edition
List Price: $34.95
Sale Price: $29.71

Find quick answers to these and hundreds of other questions in this new edition of The Pocket Lawyer for Filmmakers.
Corporate Video Production Beyond the Board Room (And OUT of the Bored Room)
List Price: $34.95
Sale Price: $29.71

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran.
The Shut Up Shoot Freelance
List Price: $34.95
Sale Price: $29.71

The Shut Up and Shoot Freelance Video Guide is an easy-read crash course in the ins and outs and hundred little details of creating video works for hire.
The Insider's Guide to Independent Film Distribution 2nd Edition
List Price: $24.95
Sale Price: $21.21

Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease.
HTML5 Designing Rich Internet Applications, 2nd Edition
List Price: $39.95
Sale Price: $33.96
Your Savings: $5.99

Implement the powerful multimedia and interactive capabilities offered by HTML5, including style control tools, illustration tools, video, audio, and rich media solutions.
Motion Graphic Design Applied History and Aesthetics, 3rd Edition
List Price: $49.95
Sale Price: $42.46

Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form.
Broadcast News Writing, Reporting, and Producing 6th Edition
List Price: $59.99
Sale Price: $47.99

Need to know how to write and report the news? Want to know how to deliver it simultaneously for a television format, blog, Twitter, Facebook, website, and more? Broadcast News Writing, Reporting, and Producing, Sixth Edition shows you how it’s done.
Shoot to Sell Make Money Producing Special Interest Videos
List Price: $29.95
Sale Price: $25.46

Shoot to Sell is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video.
Storytelling Across Worlds: Transmedia for Creatives and Producers
List Price: $34.95
Sale Price: $29.71

From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property.
The Business of Media Distribution
List Price: $39.95
Sale Price: $33.96

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)
List Price: $54.99
Sale Price: $43.99

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers.
Home Media Networks: Systems, Technologies, and Operation
List Price: $19.99
Sale Price: $15.99

This book explains why and how different types of home media network systems are used to provide audio, data and video media distribution throughout a home or business.
Communication Technology Update and Fundamentals 14th Edition
List Price: $49.95
Sale Price: $42.95
Your Savings: $7.00

A classic now in its 14th edition, Communication Technology Update and Fundamentals is the single best resource for students and professionals looking to brush up on how these technologies have developed, grown, and converged, as well as what’s in store for the future.
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