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Books on Media Communications include books on Journalism, Radio Broadcasting, Radio Business, Television Journalism, Social Media and Mass Communications
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A Broadcast Engineering Tutorial for Non-Engineers, 4th Edition
A Broadcast Engineering Tutorial for Non-Engineers, 4th Edition
List Price: $56.95
Sale Price: $45.56

A Broadcast Engineering Tutorial for Non-Engineers is the leading publication on the basics of broadcast technology. Whether you are new to the industry or do not have an engineering background, this book will give you a comprehensive primer of television, radio, and digital media relating to broadcast more info
Radio: The Book
Radio: The Book
List Price: $41.95
Sale Price: $33.56

The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, more info
Digital Rights Management Protecting and Monetizing Content
Digital Rights Management Protecting and Monetizing Content
List Price: $57.95
Sale Price: $46.36

Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web. more info
Digital Asset Management
Digital Asset Management
List Price: $73.95
Sale Price: $59.16

The second edition focuses on the media and entertainment sector (M&E), with more information relevant to encompass broadcasters migration to file-based production. more info
Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers, 2nd Edition
Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers, 2nd Edition
List Price: $45.95
Sale Price: $36.76
Your Savings: $9.19

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. more info
Managing Electronic Media Making, Marketing, and Moving Digital Content
Managing Electronic Media Making, Marketing, and Moving Digital Content
List Price: $69.95
Sale Price: $55.96
Your Savings: $13.99

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. more info
Unleashing the Power of Digital Signage Content Strategies for the 5th Screen
Unleashing the Power of Digital Signage Content Strategies for the 5th Screen
List Price: $59.95
Sale Price: $47.96

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. more info
Videojournalism Multimedia Storytelling
Videojournalism Multimedia Storytelling
List Price: $74.95
Sale Price: $59.96

Videojournalism is a new field that has grown out of traditional print photojournalism, slideshows that combine sound and pictures, public radio, documentary filmmaking and the best of television news features. more info
Audio Production Worktext  Concepts, Techniques, and Equipment 9E
Audio Production Worktext Concepts, Techniques, and Equipment 9E
List Price: $59.95
Sale Price: $47.96

Audio Production Worktext, 9th Edition provides readers the best introduction to audio and radio production. It shows how to navigate modern radio production studios and utilize the latest equipment and software more info
Announcing for Broadcasting and the Internet The Modern Guide to Performing in the Electronic Media
Announcing for Broadcasting and the Internet The Modern Guide to Performing in the Electronic Media
List Price: $89.95
Sale Price: $71.96

Announcing for Broadcasting and the Internet is the standard text for traditional broadcasters and emerging pioneers. more info
The Radio Station Broadcasting, Podcasting, and Streaming, 10th Edition
The Radio Station Broadcasting, Podcasting, and Streaming, 10th Edition
List Price: $74.95
Sale Price: $59.96

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources. more info
Next Generation Mobile Broadcasting, (Paperback)
Next Generation Mobile Broadcasting, (Paperback)
List Price: $67.95
Sale Price: $54.96

Next Generation Mobile Broadcasting provides an overview of the past, present, and future of mobile multimedia broadcasting. The first part of the book—Mobile Broadcasting Worldwide—summarizes next-generation mobile broadcasting technologies currently available. This part covers the evolutions of the Japanese mobile broadcasting standard ISDB-T One-Seg, ISDB-Tmm and ISDB-TSB; the evolution of the South Korean T-DMB mobile broadcasting technology AT-DMB; the American mobile broadcasting standard ATSC-M/H; the Chinese broadcasting technologies DTMB and CMMB; second-generation digital terrestrial TV European standard DVB-T2 and its mobile profile T2-Lite; and the multicast/broadcast extension of 4G LTE cellular standard E-MBMS.

more info
Radio's Digital Dilemma Broadcasting in the Twenty-First Century
Radio's Digital Dilemma Broadcasting in the Twenty-First Century
List Price: $50.95
Sale Price: $40.76
Your Savings: $10.19

Radio's Digital Dilemma more info
Digital Techniques in Broadcasting Transmission, 2E
Digital Techniques in Broadcasting Transmission, 2E
List Price: $96.95
Sale Price: $77.56
Your Savings: $19.39

Digital Techniques in Broadcasting Transmission 2E is a practical guide for the broadcast engineer making the transition from analog to digital. Emphasis is on digital communication at the level of the practicing broadcast engineer and the application of digital principles to high-powered broadcast transmission. Unlike texts heavier in mathematics and technical detail, this book provides the most basic, must-have information in a comprehendible manner.
Digital Techniques in Broadcasting Transmission 2E has been revised to include recent developments, including new information on:
·Cyclic Block Codes
·New satellite systems and standards
·New transmission system standards
·Pulse distortion
·Recent studies in the mixed analog and digital environment.
Engineers and managers involved in technical transmission issues will find this an essential resource to simplify the transition from analog to digital and will not want to be without this book
more info
Broadcast Engineer's Reference Book
Broadcast Engineer's Reference Book
List Price: $240.00
Sale Price: $192.00
Your Savings: $48.00

The current and definitive reference broadcast engineers need! more info
Public Broadcasting and the Public Interest
Public Broadcasting and the Public Interest
List Price: $57.95
Sale Price: $46.36
Your Savings: $11.59

As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. more info
Antenna Zoning Broadcast, Cellular & Mobile Radio, Wireless Internet- Laws, Permits & Leases
Antenna Zoning Broadcast, Cellular & Mobile Radio, Wireless Internet- Laws, Permits & Leases
List Price: $155.00
Sale Price: $124.00
Your Savings: $31.00

If you are building, adding to, modifying, or even upgrading a commercial antenna system, and most especially if you hope to erect a new tower, then zoning laws apply to you. more info
Anatomy of a Premise Line How to Master Premise and Story Development for Writing Success
Anatomy of a Premise Line How to Master Premise and Story Development for Writing Success
List Price: $35.95
Sale Price: $28.76
Your Savings: $7.19

Anatomy of a Premise Line: How to Master Premise and Story Development for Writing Success is the only book of its kind to identify a seven-step development process that can be repeated and applied to any story idea.

more info
Audio Metering Measurements, Standards and Practice
Audio Metering Measurements, Standards and Practice
List Price: $42.95
Sale Price: $34.36
Your Savings: $8.59

Audio Over IP Building Pro AoIP Systems with Livewire more info
Understanding the Business of Media Entertainment, 2nd Ed.
Understanding the Business of Media Entertainment, 2nd Ed.
List Price: $49.95
Sale Price: $39.95

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. more info
Turn Up the Volume
Turn Up the Volume
List Price: $37.95
Sale Price: $30.36

Turn Up the Volume equips journalism students, professionals, and others interested in producing audio content with the know-how necessary to launch a podcast for the first time. more info
The Corporate Media Toolkit Advanced Techniques for Producers, Writers and Directors
The Corporate Media Toolkit Advanced Techniques for Producers, Writers and Directors
List Price: $32.95
Sale Price: $26.36
Your Savings: $6.59

The Corporate Media Toolkit Advanced Techniques for Producers, Writers and Directors more info
The Media Handbook, 7th Ed.
The Media Handbook, 7th Ed.
List Price: $64.95
Sale Price: $51.96

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. more info
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2nd Edition
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2nd Edition
List Price: $39.99
Sale Price: $31.99
Your Savings: $8.00

  • Prioritize—because you can’t measure and analyze everything
  • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors.
more info
Interviewing in a Changing World Situations and Contexts
Interviewing in a Changing World Situations and Contexts
List Price: $48.95
Sale Price: $39.16

Interviewing in a Changing World Situations and Contexts more info
Introduction to Media Distribution Film, Television, and New Media
Introduction to Media Distribution Film, Television, and New Media
List Price: $51.95
Sale Price: $41.56

Introduction to Cinematography Learning Through Practice more info
Media Ethics Cases and Moral Reasoning
Media Ethics Cases and Moral Reasoning
List Price: $160.00
Sale Price: $128.00

Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences more info
Shoot, Edit, Share Video Production for Mass Media, Marketing, Advertising, and Public Relations
Shoot, Edit, Share Video Production for Mass Media, Marketing, Advertising, and Public Relations
List Price: $45.95
Sale Price: $36.76

Shoot, Edit, Share Video Production for Mass Media, Marketing, Advertising, and Public Relations more info
Why I'm a Journalist: Personal Stories from Those Who Cover the News
Why I'm a Journalist: Personal Stories from Those Who Cover the News
List Price: $32.95
Sale Price: $31.99
Your Savings: $0.96

Why be a journalist? It can be a difficult job with long hours, hard work and an uncertain future. more info
Beep to Boom The Development of Advanced Runtime Sound Systems for Games and Extended Reality
Beep to Boom The Development of Advanced Runtime Sound Systems for Games and Extended Reality
List Price: $74.95
Sale Price: $59.56

Drawing on decades of experience, Beep to Boom: The Development of Advanced Runtime Sound Systems for Games and Extended Reality is a rigorous, comprehensive guide to interactive audio runtime system more info
   
 
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