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Books on Media Communications include books on Journalism, Radio Broadcasting, Radio Business, Television Journalism, Social Media and Mass Communications
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The Art of Selling
List Price: $15.00

This isn’t a dry, dull, boring “how-to” primer; it’s a rendition of how a sales professional can be very successful. Explained in a light and readable format, Speiser shares the sales techniques that have proven so effective for him over the years.
A Broadcast Engineering Tutorial for Non-Engineers, 4th Edition
List Price: $49.95
Sale Price: $42.45

A Broadcast Engineering Tutorial for Non-Engineers is the leading publication on the basics of broadcast technology. Whether you are new to the industry or do not have an engineering background, this book will give you a comprehensive primer of television, radio, and digital media relating to broadcast
Audio Production Worktext Concepts, Techniques, and Equipment, 7th Edition
List Price: $54.95
Sale Price: $46.71

Expanded to emphasize the impact media convergence has had on radio production, Audio Production Worktext, Seventh Edition provides a robust introduction to the modern radio production studio, the equipment found in that studio, and the basic techniques needed to accomplish radio production work, whether in studio or online.
Radio Production
List Price: $59.95
Sale Price: $50.96

This classic book is a must-have for anyone involved in radio production, covering everything from operational techniques and producing different programme formats, to conducting interviews and writing for radio.
Video Production Handbook 5th Edition
List Price: $49.95
Sale Price: $42.46

Techniques matter! Great ideas don't automatically translate into great programs. It's not enough simply to show what is going on.
Radio: The Book
List Price: $36.95
Sale Price: $31.41

The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality,
Digital Rights Management Protecting and Monetizing Content
List Price: $50.95
Sale Price: $43.31

Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web.
Digital Asset Management
List Price: $62.95
Sale Price: $53.51

The second edition focuses on the media and entertainment sector (M&E), with more information relevant to encompass broadcasters migration to file-based production.
Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers, 2nd Edition
List Price: $39.95
Sale Price: $33.96
Your Savings: $5.99

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business.
Managing Electronic Media Making, Marketing, and Moving Digital Content
List Price: $61.95
Sale Price: $52.66
Your Savings: $9.29

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices.
The Radio Station Broadcast, Satellite and Internet, 8th Edition
List Price: $56.95
Sale Price: $48.41

The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms.
Electronic Media Then, Now, and Later, 2nd Edition
List Price: $54.95
Sale Price: $46.71

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media.
Unleashing the Power of Digital Signage Content Strategies for the 5th Screen
List Price: $49.95
Sale Price: $42.46

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program.
Corporate Video Production Beyond the Board Room (And OUT of the Bored Room)
List Price: $34.95
Sale Price: $29.71

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran.
Multimedia Foundations Core Concepts for Digital Design
List Price: $54.95
Sale Price: $46.71

Understand the core concepts and skills of multimedia production and digital storytelling using text, graphics, photographs, sound, motion, and video.
Videojournalism Multimedia Storytelling
List Price: $54.95
Sale Price: $46.71

Videojournalism is a new field that has grown out of traditional print photojournalism, slideshows that combine sound and pictures, public radio, documentary filmmaking and the best of television news features.
The Shut Up Shoot Freelance
List Price: $34.95
Sale Price: $29.71

The Shut Up and Shoot Freelance Video Guide is an easy-read crash course in the ins and outs and hundred little details of creating video works for hire.
Broadcast News Writing, Reporting, and Producing 6th Edition
List Price: $59.99
Sale Price: $47.99

Need to know how to write and report the news? Want to know how to deliver it simultaneously for a television format, blog, Twitter, Facebook, website, and more? Broadcast News Writing, Reporting, and Producing, Sixth Edition shows you how it’s done.
The Business of Media Distribution
List Price: $39.95
Sale Price: $33.96

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).
Communication Technology Update and Fundamentals 13th Edition
List Price: $49.95
Sale Price: $42.46

Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more.
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)
List Price: $54.99
Sale Price: $43.99

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers.
Communication Technology Update and Fundamentals 14th Edition
List Price: $49.95
Sale Price: $42.95
Your Savings: $7.00

A classic now in its 14th edition, Communication Technology Update and Fundamentals is the single best resource for students and professionals looking to brush up on how these technologies have developed, grown, and converged, as well as what’s in store for the future.
   
 
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