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Media, Telecommunications, and Business Strategy 2nd Edition
Media, Telecommunications, and Business Strategy 2nd Edition

List Price: $95.95
Sale Price: $76.00
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Richard A. Gershon
Publisher Routledge
Date Published June 2013
Page Count 456

Quantity in Stock:5

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9780415517652

Description Table of Contents Author Information
With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a companion website that includes a sample syllabus, sample PowerPoint presentations, and links to relevant professional associations.

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