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Producing New and Digital Media: Your Guide to Savvy Use of the Web
Producing New and Digital Media: Your Guide to Savvy Use of the Web

List Price: $42.95
Sale Price: $34.36
NAB Member Discount: NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): James Cohen, Thomas Kenny
Publisher Routledge
Date Published April 17, 2020
Page Count 278

Quantity in Stock:20

Availability: Usually Ships in 24 to 72 Hours
Product Code: 9780367192341

Description Table of Contents Author Information

Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment.

This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it.

Key features for the second edition include:

  • Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages.
  • New chapters on YouTube influencers and on-demand subscription television.
  • Each chapter has media literacy sidebars, sample assignments, and activities.
  • Updates to the companion website additional materials for students and instructors

Thoughtful, entertaining, and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world.

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