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Storytelling Across Worlds: Transmedia for Creatives and Producers
Storytelling Across Worlds: Transmedia for Creatives and Producers


 
List Price: $47.95
Sale Price: $38.36
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff
Publisher Focal Press
Date Published Fe. 2013
Page Count 352

Quantity in Stock:5

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9780240824116
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Description Author Information
 
Don’t restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property.

This, the first primer in the field for both producers and writers, teaches you how to:
* Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives
* Create writing and production bibles for transmedia property
* Monetize your stories across separate media channels
* Manage transmedia brands, marketing, and rights
* Work effectively with writers and producers in different areas of production
* Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.

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