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Technology and Workflows for Multiple Channel Content Distribution Infrastructure implementation strategies for converged production and Workflows for Multiple Channel Content Distribution
Technology and Workflows for Multiple Channel Content Distribution Infrastructure implementation strategies for converged production and Workflows for Multiple Channel Content Distribution


 
List Price: $79.95
Sale Price: $67.96
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Philip J. Cianci
Publisher Focal Press
Date Published April 2009
Page Count 346

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9780240811727
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Description Table of Contents Author Information
 
This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

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