Produced by Bond & Pecaro and the NAB, this one-of-a-kind analysis provides up-to-date information that will help you spot industry trends, compare market performance and demographics, identify investment opportunities and apply valuable revenue projections for all 210 television markets.This resource includes:Actual television market revenue. Revenue projections to assist in budgeting and forecasting. Information on cable penetration, demographic and economic data that allows you to chart trends. Comprehensive market share information and a comparative summary that allows you to compare markets with national averages. Extensive use of graphics for quick reference. The Market-By-Market Review gives you:Market Summary: A summary of historical, current, and projected population, number of households, retail sales, effective buying income and unemployment rate. Also includes demographic composition and penetration of technologies such as cable television and ADS.Comparative Summary: Contrasts market level data with the corresponding national averages.Market Financial Data. A summary of historical and projected television market net advertising revenue.Station Summary: A summary of every television station in each market with call letter, ownership, affiliation, and technical parameters.Cable Data: Primary cable systems serving each market with number of subscribers and estimated cable advertising revenue.Station operators, owners, investors, equipment manufacturers, lenders, consultants and advertisers will find this text a valuable reference source.Published annually, this title contains over 400 pages of valuable data.