Do you want to make money in broadcast sales? A lot of money? This book will tell you how! It's a fun-filled recounting of the techniques and methods used by an industry leader in broadcast sales, loaded with anecdotes, stories, and most of all the sales strategies that can increase your income!
In his 35-year successful career in sales and sales management, Joel Speiser has had a blast, and in this book he shares the anecdotes, encounters, and experiences that have made sales rewarding and exciting—and yes, fun!
This isn’t a dry, dull, boring “how-to” primer; it’s a rendition of how a sales professional can be very successful. Explained in a light and readable format, Speiser shares the sales techniques that have proven so effective for him over the years.
True professionals in any field are artists—they have fine-tuned and honed their skills to the point of perfection, and that is as true of salespeople as it is of sculptors, dancers, or athletes. Whether a rookie salesperson or an established old pro, within these pages you’ll find the tips to help you refine your craft. So learn The Art of Selling—and get out there and have fun!