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Typography and Motion Graphics: The 'Reading-Image'
Typography and Motion Graphics: The 'Reading-Image'

List Price: $62.95
Sale Price: $50.36
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Author(S): Michael Betancourt
Publisher Routledge
Date Published November 29, 2018
Page Count 148 Pages - 47 B/W Illustrations

Quantity in Stock:5

Availability: Usually Ships in 24 to 72 Hours
Product Code: 9780367029289

Description Table of Contents Author Information

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

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