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Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers, 2nd Edition
Understanding Broadcast and Cable Finance: A Primer for Nonfinancial Managers, 2nd Edition


 
List Price: $45.95
Sale Price: $36.76
Your Savings: $9.19
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Broadcast Cable Financial Management Association (BCFM)
Publisher Focal Press
Date Published Jan. 2008
Page Count 232

Quantity in Stock:7

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9780240809588
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Description Table of Contents Author Information
 
From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

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