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Unleashing the Power of Digital Signage Content Strategies for the 5th Screen
Unleashing the Power of Digital Signage Content Strategies for the 5th Screen


 
List Price: $49.95
Sale Price: $42.46
NAB Member Discount: Additional 10% off at Checkout with Member ID
Author(S): Keith Kelsen
Publisher Focal Press
Date Published Jan. 2010
Page Count 242

Availability: Usually Ships in 24 to 48 Hours
Product Code: 9780240813028
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Description Table of Contents Author Information
 
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.

Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.

You'll learn how to:

create a strategic communications blueprint and style guide for your network
keep content flowing automatically-and therefore remaining relevant
use data on viewers and traffic to build a programming schedule
legally acquire and repurpose content
more accurately predict where the future of content will lead
Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

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