"The book I wish someone had given me..." -- David G. Hall, VP Programming, CBS Radio, KNX & KFWB, LA

Valerie Geller writes an intelligent and insightful account of the methodical and creative approach to developing a powerful broadcast program. This timely book also offers many practical solutions to problems with programming and personnel. Creating Powerful Radio teaches effective techniques to ensure your news is never boring; even on a slow day discover secrets to improve your show, find and develop new talent and learn powerful interview techniques break the walls between news and entertainment radio by using creative methods to easily write and deliver complex, detailed stories or issues using the ’multi-version’ method managing and motivating high-ego talent.

Radio topics include:

Growing Audiences, Programming, Personalities, Talk, News, Information, Promotions, Airchecking, Lifestage Demographics, and more.

ISBN 978-0-240-51928-9