Digital Rights Management: Protecting & Monetizing Content
Product Description
Authored by Joan Van Tassel
Need a comprehensive overview of secure digital content distribution — problems, solutions, accomplishments, and barriers? Digital Rights Management is your easy-to-understand guide to the challenges and opportunities facing the commercial world of intellectual property products. Beginning with a primer on the law, moving to a discussion of sales and marketing, and then digging into digital rights management from every angle—technology to business models—you will learn everything you need to know to protect your content and make sound decisions about your rights management.
Key Features:
Focus on business issues that concern content owners, content distributors, and content providers in today's networked environment
Details on business models and strategies based on content protection and DRM technologies
Perfect for the non-technical decision maker, content owner or DRM implementation manager
Details legal issues pertaining to copyright, content protection, and DRM
Numerous illustrations and tables to explain digital rights systems
Learn from an award winning author and Emmy nominee
Contents:
Introduction; Intellectual Property; Content Marketing, Distribution, and Sales; Rights; Who Cares about Rights; What is Digital Rights Management (DRM); Designing and implementing DRM; DRM-Enabled Business Models; Living with DRM; Conclusion and Questions
ISBN 978-0-240-80722-5
Need a comprehensive overview of secure digital content distribution — problems, solutions, accomplishments, and barriers? Digital Rights Management is your easy-to-understand guide to the challenges and opportunities facing the commercial world of intellectual property products. Beginning with a primer on the law, moving to a discussion of sales and marketing, and then digging into digital rights management from every angle—technology to business models—you will learn everything you need to know to protect your content and make sound decisions about your rights management.
Key Features:
Focus on business issues that concern content owners, content distributors, and content providers in today's networked environment
Details on business models and strategies based on content protection and DRM technologies
Perfect for the non-technical decision maker, content owner or DRM implementation manager
Details legal issues pertaining to copyright, content protection, and DRM
Numerous illustrations and tables to explain digital rights systems
Learn from an award winning author and Emmy nominee
Contents:
Introduction; Intellectual Property; Content Marketing, Distribution, and Sales; Rights; Who Cares about Rights; What is Digital Rights Management (DRM); Designing and implementing DRM; DRM-Enabled Business Models; Living with DRM; Conclusion and Questions
ISBN 978-0-240-80722-5
