New Release for April 2011
Product Description
Produced by Bond & Pecaro and the NAB, this one-of-a-kind analysis provides up-to-date information that will help you spot industry trends, compare market performance and social demographics, identify investment opportunities and apply valuable revenue projections on a DMA basis for all 210 markets.
This resource includes:
Actual television market revenue. Revenue projections to assist in budgeting and forecasting. Information on cable penetration that allows you to chart trends;comprehensive audience share information and a comparative summary that allows you to compare markets with national averages. Extensive use of graphics for quick reference. The Market-By-Market review gives you:
Market Summary: A summary of historical and projected population, number of television households, retail sales and effective buying income. Also includes market rank, demographic composition, and penetration of technologies such as DVR's, cable television and ADS.
Comparative Summary: Contrasts market level data with the corresponding national averages.
Market Financial Data. A summary of historical television revenue and market net revenue projections.
Four year audience share history for each station.
Station Summary: A summary of every television station in each market with call letter, ownership, affiliation, and technical parameters.
Cable Data: Primary cable systems serving each DMA with number of subscribers and estimated cable advertising revenue.
Station operators, owners, investors, equipment manufacturers, lenders, consultants and advertisers will find this text a valuable reference source.
Published each year. 400+ pp.
This resource includes:
Actual television market revenue. Revenue projections to assist in budgeting and forecasting. Information on cable penetration that allows you to chart trends;comprehensive audience share information and a comparative summary that allows you to compare markets with national averages. Extensive use of graphics for quick reference. The Market-By-Market review gives you:
Market Summary: A summary of historical and projected population, number of television households, retail sales and effective buying income. Also includes market rank, demographic composition, and penetration of technologies such as DVR's, cable television and ADS.
Comparative Summary: Contrasts market level data with the corresponding national averages.
Market Financial Data. A summary of historical television revenue and market net revenue projections.
Four year audience share history for each station.
Station Summary: A summary of every television station in each market with call letter, ownership, affiliation, and technical parameters.
Cable Data: Primary cable systems serving each DMA with number of subscribers and estimated cable advertising revenue.
Station operators, owners, investors, equipment manufacturers, lenders, consultants and advertisers will find this text a valuable reference source.
Published each year. 400+ pp.
