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Product Description
The NAB Television Financial Report (2008) is the most comprehensive report on television station revenues in the U.S., allowing a comparative analysis of stations revenue earnings across DMAs, by station affiliation and revenue categories. Often serving as a tool for station owners and managers to benchmark station revenue, this report also assists stations with answers to the most challenging financial questions across a broad spectrum of the industry.
The 2008 edition of the Television Financial Report includes 84 tables for you to compare to your station’s performance to that of other stations around the country. Tables were prepared based on station affiliation (ABC, CBS, FOX, NBC, CW, MNTV, Spanish Language and Independent), revenue categories and market size. Affiliations were based upon the affiliation as of May 2007. Stations were classified by market size for the tables using the 2006-2007 Nielsen Designated Market Area (DMA) ranking. Stations not located in any DMA, such as stations in parts of Alaska and Puerto Rico, are not included in any market size tables. They are, however, included in all other tables. Financial questionnaires requesting 2007 revenue sources, departmental expenses and specific line items were mailed to all commercial television stations in February 2008. Of the 1,288 television stations contacted, 678 facilities representing 786 television stations returned usable questionnaires for a response rate of 61%.
The goal of every business operation is to increase the bottom line. This report can add insight into the tough management questions you face every day.
THE ELECTRONIC VERSION WILL BE SENT VIA EMAIL ONCE THE PURCHASE IS PROCESSED. IT IS NOT A DOWNLOADABLE FORM.
NOTICE: Please be advised that purchase of this item is restricted to the purchaser only and cannot be distributed to any individuals or companies in any format who have not purchased the report.
This report is a product of the National Association of Broadcasters, published December 2008.
