Radio: The Book, 4th Edition
Product Description
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:
Radio as a career--from tips on getting started to job negotiations
Programming--talk radio and music, from format science to picking the hits
Relationships with listeners--everything from staying in touch with your audience to public image
Branding, marketing, and advertising the radio station
Research--music tests, audience analysis, ratings, and more
Practical information about management policies
Radio realities--information on rules and regulations
ISBN 978-0-240-80696-9
Radio as a career--from tips on getting started to job negotiations
Programming--talk radio and music, from format science to picking the hits
Relationships with listeners--everything from staying in touch with your audience to public image
Branding, marketing, and advertising the radio station
Research--music tests, audience analysis, ratings, and more
Practical information about management policies
Radio realities--information on rules and regulations
ISBN 978-0-240-80696-9
