Streaming and Digital Media
Product Description
Authored by Dan Rayburn
Streaming and Digital Media gives you knowledge about the technology, as well as market trends, business uses, and future impact from an industry insider. The book covers online video distribution, industry pricing data, content monetization methods, video format comparisons and more. Case studies and market research provide you exclusive examples and reports to make business decisions and determine what is and is not working in today's business environment. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market, business, and financial implications.
Streaming and Digital Media gives you knowledge about the technology, as well as market trends, business uses, and future impact from an industry insider. The book covers online video distribution, industry pricing data, content monetization methods, video format comparisons and more. Case studies and market research provide you exclusive examples and reports to make business decisions and determine what is and is not working in today's business environment. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market, business, and financial implications.
