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Product Description
This new report provides stations with the data they need to stay competitive in hiring and retaining their most valuable asset, employees. Only NAB collects this comprehensive data on television station salaries. The report contains salary data by television station size (revenue), DMA market, and region.
This comprehensive report includes the following individual tables:
All Stations - Nationwide
East – All Stations
South – All Stations
Midwest – All Stations
West – All Stations
Independent Stations- All Markets
Net Revenue – Under $2 million
Net Revenue – $2 million-$4 million
Net Revenue – $4 million-$6 million
Net Revenue – $6 million-$8 million
Net Revenue – $8 million-$10 million
Net Revenue – $10 million-$15 million
Net Revenue – $15 million-$20 million
Net Revenue – $20 million-$35 million
Net Revenue – $35 million-$50 million
Net Revenue – Over $50 million
Big Four Networks – All Markets
Big Four Networks – DMA 1-25
Big Four Networks – DMA 26-50
Big Four Networks – DMA 51-75
Big Four Networks – DMA 76-100
Big Four Networks – DMA 101-125
Big Four Networks – DMA 126-150
Big Four Networks – DMA 151-175
Big Four Networks – DMA 176-210
CW, MNTV – All Markets
CW, MNTV – DMA 1-50
CW, MNTV – DMA 51+
Methods: Questionnaires requesting salary and fringe benefits information were mailed to all of the 1,160U.S. commercial (non-satellite) television stations in October, 2007. Of these, 327 stations returned useable questionnaires resulting in an overall response rate of 28.2%. In all, 28 tables have been prepared based on revenue categories, station type (affiliated, independent), and DMA rank and region of the country.
This report is a product of the National Association of Broadcasters, published November 2008.
