Product Description
This new report provides stations with the data they need to stay competitive in hiring and retaining their most valuable asset, employees. Only NAB collects this comprehensive data on television station salaries. The report contains salary data by television station size (revenue), DMA market, and region.
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Regional Definitions (for individual reports):
East:
Connecticut,
Maine,
Massachusetts,
New Hampshire,
New Jersey,
New York,
Pennsylvania,
Rhode Island,
Vermont
South:
Alabama,
Arkansas,
Delaware,
District of Columbia,
Florida,
Georgia,
Kentucky,
Louisiana,
Maryland,
Mississippi,
North Carolina,
Oklahoma,
South Carolina,
Tennessee,
Texas,
Virginia,
West Virginia
MidWest:
Illinois,
Indiana,
Iowa,
Kansas,
Michigan,
Minnesota,
Missouri,
Nebraska,
North Dakota,
Ohio,
South Dakota,
Wisconsin
West:
Alaska,
Arizona,
California,
Colorado,
Hawaii,
Idaho,
Montana,
Nevada,
New Mexico,
Oregon,
Utah,
Washington,
Wyoming
Methods:
Questionnaires requesting salary and fringe benefits information were mailed to all of the 1,160U.S. commercial (non-satellite) television stations in October, 2007. Of these, 327 stations returned useable questionnaires resulting in an overall response rate of 28.2%.
In all, 28 tables have been prepared based on revenue categories, station type (affiliated,
independent), and DMA rank and region of the country.
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NOTICE: Please be advised that purchase of this item is restricted to the purchaser only and cannot be distributed to any individuals or companies in any format who have not purchased the report.
This report is a product of the National Association of Broadcasters, published November 2008.